For the release of Infirmum’s second album, “From the Depths I Cried”, we executed a focused PR campaign to elevate the Finnish band’s presence across Latin America (excluding Brazil). A standout element of our approach was emphasizing lead vocalist Sabine Blodwin’s Brazilian roots, which added a unique connection for Latin audiences. Alongside this, we highlighted the band’s distinctive symphonic doom style – a genre admired by diverse Latin American audiences – to secure high-impact media coverage, including news features, album reviews, interviews, radio play, and social media exposure from key outlets. In this project, we amplified Infirmum’s reach, strengthening their presence in Latin rock and metal scenes.